GLOBE is a new and enterprising initiative from the United Nations Association of the UK (UNA-UK). It is a unique corporate team building experience based on the successful Model United Nations methodology, specifically adapted for business by UNA-UK to develop business critical skills, global knowledge and a world view.

The world is a rapidly changing place, shaped daily by the issues and events tackled by the UN. With these issues affecting every business, GLOBE helps navigate and understand peace and security challenges, human rights, environmental change and international development enabling businesses to explore their role on the world stage.

Participants enter the world of the United Nations as they step into the shoes of world leaders for a day, representing different nations negotiating a UN resolution. GLOBE events are tailored to business sector and specific development needs and designed for groups of 5 to 100 people across the whole organisation – from graduate recruits, to specific departments and executive level.

7creative has worked with UNA-UK’s team developing the offer since concept stage, and it’s great to see it come into the world. Our role has been to help establish the position, key messaging, product name and brand indentity for GLOBE, from initial workshops through to design and delivery of the world map style product brochures and event branding.

Phil Mulligan, Executive Director at UNA-UK, is pretty excited too: “The design and feel that 7creative have given globe has exceeded my wildest dreams. They have taken an idea and turned it into an attractive, compelling offer that I am proudly putting in front of every corporate we are involved with. GLOBE feels global and I will be taking it around the world into UN Associations in over 100 countries.”

UNA-UK is the UK’s leading source of independent information and analysis on the UN. With members and supporters across the UK, they are a grassroots movement campaigning for a safer, fairer and more sustainable world.


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